The World of Nintendo was a merchandise marketing program that Nintendo rolled out to major retailers to standardize how Nintendo products were being marketed and sold in retail outlets and department stores. The program featured a store within a store design which carried official Nintendo merchandise.
Sears was an international retailer that was founded in 1893 in Chicago, Illinois. The American department store chain was founded by Richard Warren Sears and Alvah Curtis Roebuck under the name Sears, Roebuck and Co. who established a new mail-order service. They began to diversify their product lines offered in their catalogs and by 1984, the Sears catalog had grown to 322 pages, including many new items such as sewing machines, bicycles, sporting goods and automobiles.
Toys “R” Us was an international retailer that was founded by Charles Lazarus in April of 1948 as the Children’s Supermart. Initially founded as a baby furniture store, Charles opened a store in Washington, D.C. as the demand for baby related items was at a modern day high due to the post-war baby boom. Lazarus decided to shift focus from furniture to toys and in June 1957 opened the first location to be branded Toys “R” Us in Rockville, Maryland.