NOA

Howard Phillips

Howard Phillips

Howard Phillips is an American video game consultant best known as a spokesman for Nintendo of America in the 1980s. Phillips entered the video game business when Nintendo expanded into America. Phillips joined the small team of Nintendo of America in 1981 as their warehouse manager in charge of shipping and receiving of their arcade machines.

Minoru Arakawa

Minoru Arakawa

Minoru Arakawa is a Japanese businessman best known as the founder and former president of Nintendo of America (NoA). Nintendo founded its North American subsidiary in 1980 as Nintendo of America. Hiroshi Yamauchi appointed his son-in-law Minoru Arakawa as president, who in turn hired his wife and Yamauchi’s daughter Yoko Yamauchi as the first employee.