Ape Inc. was a Japanese video game developer that was founded in March 1989 as an affiliate of Nintendo and is best known for the creation of the EarthBound series. The studio was created for the sole purpose of developing the Famicom role playing game Mother. The concept of the development studio began when then president of Nintendo, Hiroshi Yamauchi saw a television interview of Japanese copywriter Shigesato Itoi defending the video game industry.
EarthBound is a role-playing video game developed by Ape Inc. and HAL Laboratory and published by Nintendo for the Super Nintendo. Originally released in Japan under the name Mother 2, Earthbound is the second installment in the Mother series and the first to be released in North America. It was written, directed and produced by Shigesato Itoi, a Japanese writer.