In 1969 representatives from Magnavox went to Sanders Associates in Nashua, New Hampshire where Ralph Baer and his team demonstrated Baer’s “Brown Box” prototype. The reactions were overwhelmingly favorable, but Magnavox did not want to take the risk involved in marketing the new concept to the general public and held off on moving forward. Two years later in 1971 Magnavox revisited the idea of television gaming and finally took a license from Sander Associates. Their 1972 Odyssey home video game system, a production engineered version of the “Brown Box” was the result. This was the first home video game console and was the beginning of the home video game market which is now a multibillion-dollar industry.