Hiroyuki Kimura is a Japanese video game director and producer at Nintendo. Kimura joined Nintendo in 1988 as a trainee and was assigned to the Super Mario Bros 3 development team. Kimura worked as a character designer on Super Mario Bros 3 and helped design the Lava Lotus and Spike characters. After the release of Super Mario Bros 3, Kimura was assigned to Nintendo R&D1 as a designer where he directed Metroid 2: Return of Samus for the Game Boy.

Kimura worked as a designer on Super Metroid before transferring to Shigeru Miyamoto’s Nintendo EAD Group. Kimura designed the Maridia area in Super Metroid. While working for EAD he directed most of the Super Mario Advance titles and eventually became producer of most games in the Big Brain Academy, New Super Mario Bros and New Play Control! Series.

Kimura became the manager of Nintendo EAD Software Group No. 4 and after producing Pikmin 3, Nintendo when through an organization redesign. Nintendo EPD was created, and Kimura became progress manager for various games as well as retaining his role as co-producer on the 2D Mario series.