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Treasure

Treasure is a Japanese video game developer that was founded by former Konami employees in 1992. The Toyko based company is best known for their action, shoot em’ up, run and gun games such as Gunstar Heroes, Ikaruga and Sin and Punishment.

Several Konami employees pitched the concept of Gunstar Heroes to Konami executives however they did not see the potential in the game. It became common place within Konami for management to approve the development of sequels to already established franchises over developing an original title. Konami’s unwillingness to embrace their staff’s original ideas lead to a group of individuals leaving in 1992 to form their own company.

The employees were seeking to explore original game concepts and free themselves from Konami’s reliance on sequels such as Castlevania, Contra and Teenage Mutant Ninja Turtle series. Treasure founder and president Masato Maegawa was able to negotiate a partnership with Sega based on his experience developing The Simpsons arcade games, Super Castlevania and Contra III: The Alien Wars while at Konami.

McDonald's Treasure Land Adventure BoxSega asked the newly formed Treasure to develop a promotional title for McDonald’s for the Sega Genesis / Mega Drive. While working on the title, McDonald’s Treasure Land Adventure the team at Treasure pitched the idea for Gunstar Heroes to the Sega executives in an effort to gain support for the game. Sega initially rejected their proposal, but later granted approval after working with Treasure for several months on the McDonald’s title. Treasure developed both games in parallel with Gunstar Heroes launching first, it was Treasure’s debut game and was a huge success for the newly founded company.

Treasure Logo
Treasure
TypePrivately Owned
LocationTokyo, Japan
DeveloperTreasure Co., Ltd
FoundedJune 19, 1992
Number of EmployeesApproximately 20
FoundersMasato Maegawa
Websitetreasure-inc.co.jp
Gunstar Heroes Development Team
1993 Treasure -Gunstar Heroes development team

Gunstar Heroes was a critical success and helped establish Treasure’s place in the industry. McDonald’s Treasure Land Adventure was their next release, initiating a trend of developing games based on licensed properties. Being a newly formed company, Treasure required the revenue from license-based games in order to fund the development of their original projects.

After the release of McDonald’s Treasure Land Adventure, the company divided their staff into four groups in order to develop multiple titles in parallel of each other. Over the course of 1994 and 1995 they were able to release Dynamite Headdy, Yu Yu Hakusho Makyō Tōitsusen, Alien Soldier and Light Crusader for the Sega Genesis / Mega Drive. Each game was very different from one another covering four different genres and provided variety to their fanbase.

Mischief Makers BoxAfter the end of the 16-bit era, Treasure continued their relationship with Sega and began developing for the Sega Saturn. After the release of Guardian Heroes for the Sega Saturn Treasure branched out to form other partnership, this could have been the result of the Sega Saturn having a small fanbase due to poor sales. Treasure partnered with Enix to develop Mischief Maker for the Nintendo 64, their first game published by a company other than Sega and released on non-Sega hardware. While working on Mischief Makers they continued to support Sega by developing Silhouette Mirage for the Saturn but quickly made the decision to port the game to the Sony PlayStation in order to broaden their market to a larger fanbase.

Sin & Punishment - Star Successor BoxTreasure entered the new millennia with some early troubles. Their 1999 fighting game Rakugaki Showtime was pulled from shelves after release because of a legal dispute over who owned the characters between publisher Enix and themselves. Gun Beat, a racing game they were developing for Sega’s NAOMI arcade platform, was cancelled with little explanation. Their 2000 release of Slipheed: The Lost Planet and 2001 release of Stretch Panic for the PlayStation 2 both received negative reception upon release. Despite these hiccups, they did find success with Sin and Punishment, a rail shooter that was co-developed with Nintendo for the Nintendo 64. Sin and Punishment was not released outside of Japan but grew a cult following among import gamers resulting in the development of a sequel for the Nintendo Wii that was released worldwide.

They next embarked on a series of licensed projects based on the Tiny Toon Adventure franchise, an Astro Boy game and Wario World for the GameCube. Through the years the company has stayed true to its roots and has never viewed sales as much of a concern. They place emphasis on creating original games in the action, platform and shooter genres.

Known For:

The evolution of Treasure Games from 1993 to 2018

 

Zet GameZ

Zet GameZ is a YouTube channel that focus on the evolution of video games.

Evolution of The Treasure Company Games ( 1993-2018 )
  • Games Developed by Treasure
  • Treasure Staff

YearBoxTitlePlatformPublisherGenre
1993Gunstar Heroes BoxGunstar HeroesSega Genesis
Game Gear
SegaRun and Gun
1993McDonald's Treasure Land Adventure BoxMcDonald's Treasure Land AdventureSega GenesisSegaAction
1994Dynamite Headdy BoxDynamite HeaddySega Genesis
Game Gear
Master System
SegaPlatformer
1994Yu Yu Hakusho Makyō Tōitsusen BoxYu Yu Hakusho Makyō TōitsusenSega GenesisSegaAction
1995Alien Soldier BoxAlien SoldierSega GenesisSegaAction
1995Light Crusader BoxLight CrusaderSega GenesisSegaAction-Adventure
1996Guardian Heroes BoxGuardian HeroesSega SaturnSegaAction
RPG
1997Mischief Makers BoxMischief MakersNintendo 64Enix (JP)
Nintendo (NA, EU)
Platformer
1997Silhouette Mirage BoxSilhouette MirageSega Saturn
PlayStation
Entertainment Software Publishing Inc.Action
1998Radiant Silvergun BoxRadiant SilvergunArcade
Sega Saturn
SegaAction
1999Rakugaki Showtime BoxRakugaki ShowtimePlayStationEnixAction
1999Bangai-O BoxBangai-ONintendo 64
Dreamcast
ESPAction
2000Sin and Punishment BoxSin and PunishmentNintendo 64
iQue Player
NintendoAction
Rail Shooter
2000Silpheed - The Lost Planet BoxSilpheed: The Lost PlanetPlayStation 2Working DesignsAction
2001Stretch Panic BoxStretch PanicPlayStation 2Conspiracy GamesAction
2001Ikaruga BoxIkarugaArcade
Dreamcast
GameCube
TreasureAction
Shoot 'em up
2002Tiny Toon Adventures - Buster's Bad Dream BoxTiny Toon Adventures: Buster's Bad DreamGame Boy AdvanceSwing! Entertainment Media AGBeat 'em up
2003Hajime no Ippo - The Fighting! BoxHajime no Ippo: The Fighting!Game Boy AdvanceESP SoftwareSports
Boxing
2003Wario World BoxWario WorldGameCubeNintendoPlatformer
Beat 'em up
2003Dragon Drive - D-Masters Shot BoxDragon Drive: D-Masters ShotGameCubeBandaiThird-person Shooter
2003Astro Boy - Omega Factor BoxAstro Boy: Omega FactorGame Boy AdvanceSegaBeat 'em up
2004Gradius V BoxGradius VPlayStation 2KonamiAction
Scrolling Shooter
2004Advance Guardian HeroesGame Boy AdvanceUbisoftBeat 'em up
2005Gunstar Super Heroes BoxGunstar Super HeroesGame Boy AdvanceSegaRun and Gun
2006Bleach - The Blade of Fate BoxBleach: The Blade of FateNintendo DSSegaFighting
2006Sega Ages 2500 Vol. 25 - Gunstar Heroes Treasure Box BoxSega Ages 2500 Vol. 25: Gunstar Heroes Treasure BoxPlayStation 2SegaCompilation
2007Bleach - Dark Souls BoxBleach: Dark SoulsNintendo DSSegaFighting
2008Bangai-O Spirits BoxBangai-O SpiritsNintendo DSESP Software (JP)
D3 Publisher (NA)
Action
2008Bleach - Versus Crusade BoxBleach: Versus CrusadeWiiSegaFighting
2009Sin & Punishment - Star Successor BoxSin & Punishment: Star SuccessorWiiNintendoAction
Rail Shooter
2011Bangai-O HD - Missile Fury BoxBangai-O HD: Missile FuryXbox 360D3 PublisherAction
2013Gaist Crusher BoxGaist CrusherNintendo 3DSCapcomAction
2014Gaist Crusher God BoxGaist Crusher GodNintendo 3DSCapcomAction
CancelledGun Beat BoxGun BeatArcadeSegaRacing
Action
CancelledTiny Toon Adventures Defenders of the Universe BoxTiny Toon Adventures: Defenders of the UniversePlayStation 2Conspiracy EntertainmentFighting

ProfileNameRoleTenure
Masato MaegawaMasato MaegawaFounder
President
1992-Present
Profile PlaceholderMitsuru YaidaDesigner
Programmer
1992-Present
Profile PlaceholderHideyuki SuganamiDirector
Programmer
1992-2009
Kazuhiko IshidaKazuhiko IshidaProgrammer1992-2009
Tetsuhiko KikuchiTetsuhiko KikuchiDesigner
Artist
1992-2005
Hiroshi IuchiHiroshi IuchiArtist1992-2005
Norio HanzawaNorio HanzawaComposer1992-2009
Satoshi MurataSatoshi MurataSound Design1992-2009
Katsuhiko SuzukiKatsuhiko SuzukiSound Design1992-1997
Kaname ShindohKaname ShindohArtist1992-1997
Atsutomo NakagawaAtsutomo NakagawaDirector
Programmer
1998-2009
Yasushi SuzukiYasushi SuzukiArtist
Design
1998-2009
Masaki UkyoMasaki UkyoDirector
Designer
Programmer
1996-2009
Profile PlaceholderShun KinbaraAssistant
Programmer
2008-2009
Profile PlaceholderYuki MibuProgrammer2003-2009
Profile PlaceholderHiroto MatsuuraProgrammer2003-2009
Profile PlaceholderKatsuhiro SanjoProgrammer2003-2009