Rubin and Gavin travelled across the country to move Naughty Dog to the Universal Studios back lot, while forming their plans for a three-dimensional action-platform game which became the first Crash Bandicoot game. Forming the three-game deal with Universal Interactive Studios provided Naughty Dog with the needed funds to expand and hire employees for their next game. Production of the game began in 1994 with the creation of a tool called Game Oriented Assembly Lisp, to create the characters and gameplay. After 14 months of development, the game was shown to Sony Computer Entertainment, who then signed on to publish the game. Crash Bandicoot was shown to the public for the first time at E3 and went on to become one of the highest-selling titles for the PlayStation console, selling over 6.8 million copies. During its heyday, Crash Bandicoot became Sony’s official mascot and one of the most popular pop culture creations on the globe. The series spanned a total of eighteen Sony published games and has shipped over 40 million copies worldwide.

Naughty Dog continued to develop multiple sequels to the Crash Bandicoot series for the PlayStation console before turning their interest towards developing a new series. With Universal Interactive Studios owning the rights to the Crash Bandicoot series, Naughty Dog could not develop future games on their own. With the upcoming release of the PlayStation 2, Naughty Dog started development on Jak and Daxter and in 2001 prior to the games release they were acquired by Sony Computer Entertainment.

Jak and Daxter: The Precursor Legacy was their first game release as a Sony first party developer. The game spawned the Jak and Daxter series which would see similar success as the Crash Bandicoot series. Set on an unnamed planet, the games follow the two protagonists, Jak and Daxter as they try to unlock the secrets of their world, and discover mysteries left behind by the Precursors. The franchise has sold over twelve million copies worldwide to date.

With the technical advancement of the soon to be released PlayStation 3, the team felt that the technology was at the point where they could tackle a realistic action adventure game and did not need to focus on an animated art style like they have in the past. They began work on the Uncharted series and made their first approach to realistic worlds and characters. The Uncharted franchise has been praised for its cinematic quality and technical proficiency. Due to the success of Uncharted, they in braced this new approach through the use of cutting-edge technology and evocative, character-driven storytelling for all future releases. As of December 2017, the total global sales of the Uncharted franchise surpassed 41.7 million copies sold.

Currently Naughty Dog is focused on their newest franchise The Last of Us, a post-apocalyptic third-person action-adventure game. The game follows a teenage girl, Ellie and her adult protector, Joel in a post-apocalyptic United States overrun with humans infected with a disease. The Last of Us received universal acclaim upon release and a sequel is currently in development.