1-UP Studio
1-UP Studio is a Japanese video game developer that is owned by Nintendo. The company was originally founded on June 30, 2000 as Brownie Brown in Tokyo, Japan as a wholly owned subsidiary of Nintendo. On February 1, 2013 the company rebranded as part of an internal organizational restructure to better support co-development of Nintendo games that were being developed by Nintendo Entertainment Analysis & Development Division, commonly known as Nintendo EAD. As part of the restructure the development studio changed their name to 1-UP Studio Inc., relocated to a new office and Nintendo EAD employees Keizo Kato and Yoshiaki Koizumi were given director roles in the newly restructured company.
When Brownie Brown was established in June 2000, the new development studio was largely comprised of ex-Square employees, many of which worked on the Seiken Densetsu series, known outside of Japan as the Mana series. Former Square employees Kameoka Shinichi and Kōji Tsuda were appointed as directors of the new entity. Shinichi was responsible for the character designs in both Secret of Mana 2 and 3, and Tsuda was a graphic designer for Secret of Mana 3 as well as SaGa Frontier.
The studio’s first project was an RPG for the Game Boy Advance called “Magical Vacation” which was released exclusively in Japan in 2001. Following the release of Magical Vacation, the studio was contracted by Square to develop “Sword of Mana”. Due to the departure of several key members of Square’s development team that previously worked on the Mana series, it made logical sense for Square to contract Brownie Brown to continue forward with the fifth installment in the series. Many of the series resources were now at Brownie Brown such as the franchise’s character designer, Kameoka Shinichi and lead artist, Kōji Tsuda. The producer of the game was Square’s Koichi Ishii, who had directed and designed the previous installments in the series and already had a good working relationship with the staff at Brownie Brown.
| Type | Subsidiary |
| Parent Company | Nintendo |
| Location | Tokyo, Japan |
| Developer | 1-UP Studio Inc. |
| Predecessor | Brownie Brown (2000-2013) |
| Successor | n/a |
| Founded | June 30, 2000 |
| Founders | Kameoka Shinichi Kouji Tsuda |
| Number of Employees | Approximately 52 |
| Website | 1-up-studio.jp/ |
When Shigesato Itoi, creator of the Mother series decided to restart development for Mother 3 for the Game Boy Advance, Brownie Brown was selected as the lead development studio for the project. The game originally had a very long and challenging development cycle, starting in 1994 as a Super Famicom title. The development of the game transitioned to the Nintendo 64 in favor of the new hardware and to implement the game in 3D opposed to 2D. Over the course of its development the game would transition once again to another platform, the Nintendo 64DD add-on before ultimately being cancelled in 2000. When Itoi decided to restart development in 2003 for the Game Boy Advance a lot of faith was put in Brownie Brown to lead the development with input from Itoi. Co-developed with HAL Laboratory the team was able to finally complete the last installment in the Mother series, a game that’s development would span twelve years and four consoles before its completion.
After the completion of Mother 3, the studio started to develop games for the Nintendo DS. They released a variety of games for the Nintendo DS between 2006 and 2009, partnering with Square Enix, Mistwalker and Level-5 during this period to co-develop games in the Mana, Blue Dragon and Professor Layton’s series, along side some new IPs.
The direction of the company started to shift in 2011 with the development of Super Mario 3D Land for the Nintendo 3DS. The studio started to play a major collaboration role with Nintendo developed games, leading to the decision to restructure the development studio to better support Nintendo EAD developed games going forward. In February 2013 the developer was renamed to 1-UP Studio and since has played a major role in the development of Nintendo EAD and Nintendo EPD games.
Since the restructure the team has co-developed “The Legend of Zelda: Tri Force Heroes” for the Nintendo 3DS, “Super Mario 3D World” for the Wii U, “Captain Toad: Treasure Tracker” for the Wii U, 3DS and Nintendo Switch, “Super Mario Odyssey” for the Nintendo Switch and “Ring Fit Adventure” for the Nintendo Switch.
Known For:
The story of 1-UP Studio's director Yoshiaki Koizumi & the creation of Super Mario Odyssey
Video Game Story Time
Video Game Story Time is a YouTube channel that focuses on illustrated inspirational stories about the development of video games.
| Year | Box | Title | Platform | Publisher | Genre |
|---|---|---|---|---|---|
| 2001 |  | Magical Vacation | Game Boy Advance | Nintendo | RPG |
| 2003 |  | Sword of Mana | Game Boy Advance | Nintendo Square Enix (JP) | Action RPG |
| 2006 | | Mother 3 | Game Boy Advance | Nintendo | RPG |
| 2006 |  | Magical Starsign | Nintendo DS | Nintendo | RPG |
| 2007 |  | Heroes of Mana | Nintendo DS | Square Enix | Real-Time Strategy |
| 2008 |  | Blue Dragon Plus | Nintendo DS | AQ Interactive (JP) Ignition Entertainment | RPG |
| 2009 |  | A Kappa's Trail | Nintendo DS | Nintendo | Puzzle |
| 2009 |  | Professor Layton and the Last Specter | Nintendo DS | Level-5 (JP) Nintendo | Puzzle Adventure |
| 2010 |  | Livly Garden | Nintendo DS | Marvelous | Simulation |
| 2011 | | Super Mario 3D Land | Nintendo 3DS | Nintendo | Platformer |
| 2012 |  | Fantasy Life | Nintendo 3DS | Level-5 (JP) Nintendo | RPG Simulation |
| 2013 | | Super Mario 3D World | Wii U | Nintendo | Platformer |
| 2014 | | Captain Toad: Treasure Tracker | Wii U Nintendo Switch | Nintendo | Action Puzzle |
| 2015 |  | Flipnote Studio 3D | Nintendo 3DS | Nintendo | Drawing Animation |
| 2015 | | The Legend of Zelda: Tri Force Heroes | Nintendo 3DS | Nintendo | Adventure |
| 2017 |  | Super Mario Odyssey | Nintendo Switch | Nintendo | Platformer Action-Adventure |
| 2019 | | Ring Fit Adventure | Nintendo Switch | Nintendo | Fitness RPG |
| 2020 |  | Animal Crossing: New Horizons | Nintendo Switch | Nintendo | Simulation |
| 2020 |  | Super Mario 3D All-Stars | Nintendo Switch | Nintendo | Compilation |
| 2021 |  | Super Mario 3D World + Bowser's Fury | Nintendo Switch | Nintendo | Platformer |
| Profile | Name | Role | Tenure |
|---|---|---|---|
 | Shinichi Kameoka | Founder | 2000-2013 |
 | Kōji Tsuda | Founder | 2000-2013 |
 | Gen Kadoi | President | 2002-2020 |
 | Masaru Nishida | Director | 2017-2020 |
 | Yoshiaki Koizumi | Director | 2013-2020 |
| Keizo Kato | Director | 2013-2020 |
| Futoshi Yamaguchi | Auditor | 2013-2020 |
 | Nobuyuki Inoue | Director | 2002-2014 |
 | Shota Shimada | Programmer | 2015-2020 |
| Hiroki Araya | Designer | 2005-2020 |
| Eisaku Sato | Planner | 2012-2020 |
| Yuuichi Kurata | Programmer | 2009-2020 |
| Wataru Mikami | Programmer | 2014-2020 |
| Nobuhiro Imagawa | Designer | 2003-2014 |
| Yotaro Doi | Artist | 2013-2020 |
| Kyoko Kawasaki | Character Artist | 2013-2020 |
| Takayuki Yaeno | Artist | 2013-2020 |
| Asami Inoue | Artist | 2009-2020 |
| Naoya Nihei | Artist | 2013-2020 |
| Mio Kikuchi | Artist | 2011-2020 |
| Yuka Morita | UI Design | 2006-2014 |
| Hiroki Matsuura | UI Design | 2006-2009 |
| Kunimitsu Tanaka | Design | 2003-2009 |
| Yukari Sugiyama | Graphic Design | 2006-2009 |
| Seitaro Wakabayashi | Character Artist | 2003-2009 |
| Naomi Osada | Background Design | 2006-2009 |
| Makoto Takahashi | Effect Design | 2003-2009 |
| Takeo Ōin | Design | 2002-2010 |
| Yuichi Iwasa | Level Design | 2013-2020 |
| Takashi Abe | Artist | 2013-2020 |
| Jun Ishioka | Artist | 2011-2020 |
| Takafumi Moro | Artist | 2013-2020 |